Ad index ideas
In Format issue No.86, there is an item on ways to create an advertisement index for a publication, which brought the folllowing comment from publishing guru Pete Masterson:
I liked your article in Format Newsletter about ad indexing in InDesign.
Thought you'd like to hear what I've been doing for 3 years with a 32-36 page monthly newsletter. Our workflow is all electronic -- the editor and proofreader receive the finished newsletter as a PDF which they 'tag' with comments and correx. However, the ads cause a full PDF to be over 10 MB -- a little large for convenient emailing.
So, long ago, we set a separate layer for the display ads and another layer for a proxy box showing the size and positions of the display ads. On the proxy layer a box is positioned in the size and location of each ad with the name of the advertiser in the box. This is ideal for capturing with the index feature (although the names could be captured with the table of contents feature, if preferred).
When generating the index, we ensure that the "use hidden layers" box is checked ... and then create our index as needed. When moving ads, I turn on both layers so I can select the ad and the proxy box to move to the desired location. When making the proof PDFs the proxy layer is on and the ad layer is hidden. When making the final PDF for the printer, the proxy layer is hidden and the ad layer is active. The proof PDFs are usually 1 mb or less...
Works like a charm. It also allows me to print an early proof without display ads (and the print time penalty they incur), if needed.
(Ads are a variety of PDF, EPS, and TIF images. Hard copy ads are scanned to TIF.)
Incidentally, Pete has a lot of useful publishing hints on his web site at http://www.aeonix.com

