Where's the proofreader?

I feel the pain. I've had misspellings even bigger than this, but in this case a note from the production person that he or she wants a heading (and a byline from whoever wrote it) got past everyone else in the process.

This was from my local newspaper this week. And I suspect it may show that the larger you make the type, the fewer people may actually read it. I spotted the missing byline before I noticed the missing head.